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What is Search Engine Optimization (SEO)?

An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which…

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SEO Starter Guide: The Basics

Who is this guide for? If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about…

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The Benefits of SEO Keywords for Your Business

SEO keywords are essential for businesses looking to rank higher in search engine results pages (SERPs). By targeting specific keywords, businesses can improve their visibility and attract more website visitors. In turn, this can lead to increased leads and sales.

There are many benefits of SEO keywords for businesses. Here are some of the most important ones:

1. Increased Visibility

One of the main benefits of SEO keywords is that they can help increase your visibility in SERPs. If you target the right keywords, your website will appear higher in the search results, giving you more exposure to potential customers.

2. More Website Traffic

More visibility can lead to more website traffic. By ranking higher in SERPs, you can attract more clicks and traffic to your website. This can eventually lead to increased leads and sales for your business.

3. Improved Brand Recognition

SEO keywords can also help improve brand recognition. When users see your website appearing

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