This new report from Lumi focuses on thinking beyond the AGM, and looking at how the IR function can deliver greater, year-round engagement. It covers: How to use pre-existing technology to make your IR events accessible to a wider audience Tips to identify issues important to your investors and anticipate which questions they will…
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What is a backlink? A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings. Why are backlinks so important? Backlinks have been a very influential factor of search engine algorithms since the very beginning. They work as academic citations. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. Link equity Link equity (also called “link juice”) is a… Read More
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SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner…
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An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which…
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Who is this guide for? If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about…
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