Do you know… SEO has 2x-3x higher conversion over other online marketing channels?
If you’re in the market for the most motivated leads, look no further than SEO. Search engine optimization is a powerful tool that helps real estate agents and investors improve their online visibility and ranking in search engine results.
The question is, who’s ranking/winning?
We recently surveyed the top 225 markets in the United States to see which companies rank on the first page of Google for one of the most competitive search terms… “sell my house fast [insert city].”
In fact, according to Google’s keyword planner, “sell my house fast [insert city]” was searched 12,100 times per month in the United States in 2022. That’s also a 50% increase over 2021.
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It’s no secret that ranking on the first page of Google is crucial for businesses that want to attract qualified leads and drive conversions. With so many companies vying for a top spot, we wanted to see which successfully achieved page-one rankings for this highly competitive search term.
The results of our study were fascinating, and we’re excited to share them with you. Keep reading to discover which companies, including Carrot, came out on top and how they achieved such impressive results.
The Results
Carrot websites rank #1 for “sell my house fast” in 132 out of 225 cities
Carrot websites ranked in the top 3 positions 382 times within the 225 markets
That’s 98% more times than the nearest competitor
See the full results of the study here.
Top Two Performers… Carrot vs. Custom WordPress
Carrot and custom WordPress sites are popular for building and hosting a website, but they offer different features, advanced tools, and pricing plans. Carrot is known for its user-friendly interface, performance, and affordable pricing, while WordPress offers a broader range of theme options for building a website.
Both providers offer options to choose from and include basic SEO tools. Carrot is an excellent choice for a more hands-off and cost-effective solution. At the same time, custom WordPress sites are more suited for businesses with more time and budget to learn how to create and manage a website.
Quick Comparison Chart…
And Pricing Comparison Chart…
Also… Carrot template’s mobile performance scores are 60.01% higher than custom WordPress sites we tested.
Learn more about Carrot’s performance and how our members report a 7x higher lead-to-deal conversion and an increase of $13,932 profit per deal while gaining consistency and predictability in their online leads.
Keith Sant… how he got to the top ranking in Seattle
“That 3 leads per day training paid off! Yesterday was my first 5 organic lead day! 2 SEO leads 1 Google My business lead, and 1 buyer lead. I’m so pumped and not slowing down.”
– Keith Sant, Seattle, Kind House Buyers
Here’s how it looks… Google search “sell my house fast Seattle”… Carrot website ranking #1…
Motivated seller lands on Kind House Buyers Carrot website…
Organic SEO Leads grow…
The importance of ranking first in search engine results and how it can benefit your business
For several reasons, ranking first in search engine results can greatly benefit your real estate business. In a recent study, Backlinko reported the #1 result in Google has a CTR (click-through-rate) of 27.6%.
Ranking first in search results can lead to an increase in traffic to a website. When users search for a particular keyword or phrase, the top-ranked results are typically the ones they click on first. As a result, a top-ranking can significantly increase the number of visitors to your website.
Ranking #1 is significantly more valuable than any other position. The #1 result in Google has a 10x higher CTR than the #10 result.
A #1 ranking can improve your website’s credibility and perceived authority. When a website ranks highly in search results, it can give the impression to users that your website is a reliable and trustworthy source of information. This can lead to an increase in the credibility of your website and the services you offer.
Finally, ranking in the top 3 in search results can increase your business’s revenue. If your website can attract more qualified visitors as a result of its top ranking, it may be able to convert more of those visitors into deals. This can lead to a significant increase in revenue.
Overall, ranking 1-3 in search results can significantly benefit your business, leading to increased traffic, improved credibility, and higher revenue.
Ready to Learn More About SEO for Real Estate?
Download our comprehensive keyword bible now and optimize your online presence for maximum visibility and success!
The current state of competition
The level of competition for top rankings in search engines can vary significantly depending on the market and the targeted keywords. In general, however, there is often high competition for top rankings in search results as investors and agents strive to attract as much traffic as possible from search engines, especially Google.
There are a few factors that can influence the level of competition for top rankings in search engines:
Market: Some markets are naturally more competitive in search engine rankings due to the higher demand for buyers or sellers. The real estate industry tends to be highly competitive regarding search engine rankings.
Keyword difficulty: The difficulty of ranking for a particular keyword can also affect the level of competition. Keywords that are highly specific and have low search volume are usually less competitive, while more general and high-volume keywords are often more competitive.
The number of competitors: The number of competitors targeting the same keywords can also impact the level of competition. If there are a large number of websites competing for the same keywords, it can be more challenging to achieve top rankings.
Overall, the level of competition for top rankings in search engines can vary greatly depending on the market and keywords being targeted. It is important for businesses to carefully research their competition to determine the best strategies for achieving top rankings.
Strategies for increasing number one rankings
Several strategies can be used to increase the chances of ranking first in search results:
On-page optimization: On-page optimization refers to optimizing individual pages to rank higher and earn more relevant traffic in search engines. This includes optimizing the content and HTML source code of a page. On-page optimization can include techniques such as using header tags, optimizing title tags and meta descriptions, and using internal linking.
Off-page optimization: Off-page optimization refers to activities performed outside of a website to improve its search engine rankings. This can include building high-quality backlinks from other websites and promoting the website on social media and other online platforms.
Content marketing: Creating and promoting high-quality, relevant content on a website can help to improve its search engine rankings. This can include blog posts, articles, videos, and other content relevant to the target audience.
Link building: Building high-quality backlinks from other websites is another important factor in search engine rankings. These links act as “votes” of confidence in a website’s quality and can help improve its rankings.
Technical SEO: Ensuring a website is technically optimized can also help to improve its search engine rankings. This can include optimizing the website’s loading speed, mobile responsiveness, and security.
Overall, a combination of these strategies can help to improve the chances of ranking first in search results. To stay ahead of your competition, continually monitor and optimize a website’s search engine rankings.
Ready to Learn More About SEO for Real Estate?
Download our comprehensive keyword bible now and optimize your online presence for maximum visibility and success!
The role of keyword research
Keyword research is essential to ranking first in search results, as it helps determine which keywords and phrases are most likely to drive traffic to a website.
There are a few key factors to consider when conducting keyword research:
Relevance: Choosing keywords relevant to a website’s content is important. This will help ensure that the website attracts qualified, motivated visitors interested in your services.
Search volume: Choosing keywords with a high search volume can help to increase the chances of ranking first in search results. Keywords with a high search volume are typically more competitive, but they can also drive more traffic to your website.
Competition: The level of competition for a particular keyword can also be an important factor to consider. If a keyword has a high level of competition, it may be more difficult to achieve top rankings for that keyword.
Several tools available can help with keyword research, such as Google’s Keyword Planner. These tools can provide data on the search volume and level of competition for different keywords, which can help determine which keywords to target.
Overall, keyword research is an important step in ranking first in search results, as it helps identify the keywords most likely to drive traffic to your website.
How Do You Get These Results?
SEO takes work but is essential for real estate professionals looking to generate more qualified leads. By optimizing website content, real estate businesses can ensure they appear in the top search engine results. This is especially important when targeting hyper-competitive terms such as “sell my house fast [insert city],” where it’s even more critical for a business to be visible on the first page of search results.
Doing so can increase lead generation by up to 2-3x or more compared to businesses without SEO optimization. With the right approach and strategy, you can use SEO to increase lead generation and build brand loyalty among your target markets.
If you’re already a member, here are some resources to help you learn more about SEO:
Other free SEO resources:
If you’re not a Carrot member, join today!
