Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and…
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SEO is more than just keywords, research, and technical cleanliness. All of these are fundamental to doing proper optimization, but our field can go beyond that. SEO (opens in new tab) efforts can be separated into algorithmic and heuristic, both of which complement each other. About the authorRasa Sosnovskytė, Head of SEO and Growth Marketing at…
Continue ReadingAbstract This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of social commerce in which consumers engage with real-time videos to complete transactions.…
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This new report from Lumi focuses on thinking beyond the AGM, and looking at how the IR function can deliver greater, year-round engagement. It covers: How to use pre-existing technology to make your IR events accessible to a wider audience Tips to identify issues important to your investors and anticipate which questions they will…
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What is a backlink? A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings. Why are backlinks so important? Backlinks have been a very influential factor of search engine algorithms since the very beginning. They work as academic citations. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. Link equity Link equity (also called “link juice”) is a… Read More
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