What is a backlink? A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings. Why are backlinks so important? Backlinks have been a very influential factor of search engine algorithms since the very beginning. They work as academic citations. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. Link equity Link equity (also called “link juice”) is a… Read More
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